Dubbed the ‘Scottish Beyoncé’ by himself, his unique take on advertising & social media has made him loved by many across the world.
Speaking on his social media strategy, “I don’t put that much thought into it,” he says. “People come up to me from other labels and say, ‘your social media strategy is amazing’. Are you kidding? What, me taking pictures of myself on the toilet? Ugly pictures of myself in stupid sunglasses? That’s just a man slowly losing his mind on the internet. I think it’s hilarious.”
Lewis’ career has gone from strength to strength over the past year, playing shows all around the world & we’re very excited to be further supporting him as our PUSH act throughout October.