1. Kylie Jenner shares the first image of baby Stormi's face
Forget hiring a world-class photographer and commissioning a custom-made purple gown for the occasion (oh hey, Beyoncé) because Kylie opted to share the first glimpse of her daughter's face with a candid shot on Snapchat.
There was no YouTube video or magazine spread to document the engagement between Joe and the Game Of Thrones actor. Instead, the duo both took to Instagram to share a shot of their hands with a simple three-word message: "I said yes."
3. Selena Gomez and Justin Bieber confirm Jelena 2.0
They first made their debut as a couple back on a 2011 red carpet, but this time around, Justin and Selena have kept the press and public firmly out of their relationship. The only reference they've made to their renewed romance? A meta shot of Selena with a polaroid of the Biebs pasted onto her forehead.
4. Drake and Jennifer Lopez snuggle up on Instagram
In potentially the weirdest celeb news that went down in 2017, the penny finally dropped that something might be going on between J-Lo and Drake when the pair snuggled up for a grainy Instagram picture together.
Sadly this romance wasn't meant to last, and the pair went their separate ways a few months later.
5. Ed Sheeran announces a new era via a piece of paper
While BFF Taylor Swift would tease the birth of her Reputation era with a series of increasingly ominous snake graphics, Ed kept his announcement on the DL by holding up a piece of paper that simply promised new music soon.
One of those tracks, 'Shape Of You', would go on to break more records than we can actually keep up with. Seriously.
6. Kylie Jenner drops pregnancy bombshell on YouTube
After months of speculation, thinkpieces, and increasingly bizarre conspiracy theories - Kylie took to YouTube with an emotional video confirming that she and boyfriend Travis Scott had welcomed a beautiful baby girl into the world on February 1st.
7. Liam Payne and Cheryl confirm their relationship on Instagram
The couple are rumoured to be going through a bit of a rough patch at the moment, but back in 2016 they put weeks of speculation to rest by sharing a candid shot of themselves snuggled up in the back of a car together. It truly was a simpler time.
8. Kim Kardashian announces engagement to Kanye West
While her engagement to ex-husband Kris Humphries was announced in a glossy magazine, Kim kept things considerably more low-key when Kanye got down on one knee and popped the question. Cue a grainy black-and-white Instagram image with the caption: "YES!!"
Selena managed to keep this medical procedure under lock and key for months, but decided to go public with the news back in September with a plea to her fans to educate themselves about the misconceptions around Lupus.