The multi-award-winning singer-songwriter Laura Mvula succeeds Tinie Tempah as face of the campaign.
The MTV Staying Alive Foundation, dedicated to stopping the spread of HIV/AIDS among young people, is stoked and overly proud to announce it’s newest celebrity ambassador, critically acclaimed British talent, Laura Mvula.
As ambassador, Laura will represent MTV Staying Alive, helping to increase awareness of HIV/AIDS and raise funds for the benefit of young people around the world. Her support for MTV Staying Alive comes at a vital time in the fight against HIV/AIDS, where, of nearly 37 million people living with HIV, over 50% do not know they are HIV positive.
’Becoming an ambassador for MTV Staying Alive is a great honor for me. It’s so important that we work harder than ever to increase awareness about HIV among young people. We need to work together to ensure that our future generations are empowered, particularly young people, so they can protect themselves against HIV.
Raising up our girls and women is something I’ve been focussing on a lot recently and it’s something I tried to express in Phenomenal Woman. First and foremost girls and young women should have access to information and know that they can make their own choices and part of why I’m involved with MTV Staying Alive is because they’re getting the message out to a very wide audience. Girls are disproportionately affected by HIV, with nearly two thirds of all new infections among young people being girls, so I hope that in my role as Ambassador I’ll be able to encourage them.’
– Laura Mvula
Wednesday, 04. May 2016