Ne-Yo's London landmark ambition

Ne-Yo has joked about holding a spontaneous show to support his new album Non-Fiction.

Ne-Yo wants to hire out Big Ben to promote his new record.

The 32-year-old singer recently released his sixth album Non-Fiction, which includes his latest hit single Coming With You. He’s jetting around the globe to promote his music and is currently in London, UK, where he’s made an appearance on BBC Radio 1’s Breakfast Show with Nick Grimshaw.

During his chat this morning he got involved with the game Call or Delete, which sees celebrities either remove a contact from their mobile phonebook or prank them. Showing his sense of humour Ne-Yo went for the second option and ended up ringing Darcus Beese, president of Island Records, with an elaborate pretend plan to put his album on the radar.

“I’ve been getting the run around from everybody else man, that’s why I’m calling you about this. So, the album is coming out any minute and I’m in a really, really good creative place, like I’m in a really good creative space, it’s the vibe of London… But I feel like I wanna do a show, I wanna do something kind of storytelling, kind of acoustic,” he explained to Darcus.

“I’m thinking the O2 [venue, which seats around 20,000 people]. I need this to happen man, I need this to happen. OK if not the O2 maybe we can do it like… no, no [not small], this is big! This is album number six man, we gotta go big with this. Small is small, I’m Ne-Yo, this is album six, we can’t go small with this. It’s not gonna make any sense.

His fake plans didn’t stop there, and he told Darcus he had a London landmark firmly in his sights.

“Non-Fiction is huge, we’re getting great response in the States, I need it to be the same and bigger here. How about Big Ben, can we hire out Big Ben?” he deadpanned.

Ne-Yo is a family man as well as a musician. He has daughter Madilyn and son Mason with former partner Monyetta Shaw and always puts time aside to spend with his little ones.

They’re his “biggest fans”, and at the same time his smallest, he notes. They understand he’s a famous singer but don’t think much about it, seeing him as just their dad.
Copyright: Cover Media 2015

Monday, 16. February 2015