Alba: My company is for my daughters

Jessica Alba has created her business The Honest Company in the hope that her daughters will want to work there.

Jessica Alba hopes her daughters will work at The Honest Company when they’re older.

The 33-year-old actress-and-entrepreneur founded her business in 2012 with the intention of providing toxin-free household goods and baby products. And she has her two children Honor, six, and Haven, three, in mind as she moves forward with it.

“I really am building The Honest Company for them,” she told Entertainment Tonight. “I’m really hoping that The Honest Company is some place that they would like to work later, when they’re older.”

But if she and husband Cash Warren’s girls decide they’d like to do something different, Jessica would be okay with that. She just wants her business savvy spirit to “inspire” them.

“If not, I hope they’re inspired to be entrepreneurs,” Jessica went on. “And to really push the envelope on you know what they can do with their life and how they can make an impact.”

Aside from selling natural products, the company has also partnered with Safe Kids coalition and Baby to Baby to help teach new mothers about child safety issues. One of the problems they’re addressing is that thousands of babies die each year from suffocation.

“I mean it’s horrific, obviously,” Jessica said of the issue. “But it’s preventable at the end of the day. People need access to good, quality education and they need access to the answers. So, we’re here at The Honest Company to do that.”

The Honest Company has an estimated value of almost $1 billion. Jessica splits her time between business management, her family and acting, having recently returned from Bangkok, Thailand where she was filming the Dennis Gansel directed movie Mechanic: Resurrection.
Copyright: Cover Media 2014

Tuesday, 09. December 2014