Lorde thinks that the trend for social media mean artists "can skip publications" in favour of releasing their own views.
Lorde thinks that Twitter could spell the end of celebrity interviews.
The New Zealand-born singer is currently setting the charts alight with her debut album Pure Heroine and often updates her fans via social media sites.
Lorde is a big fan of the freedom Twitter grants her as an artist and thinks the trend for posts on the micro-blogging site has changed the way media works.
“Social media means artists are able to completely skip publications – we don’t need newspapers to issue press releases anymore, we can just do it on Twitter or whatever. But it also means the papers want higher highs and to get that access which is more personal than something you’ve just posted on Instagram. So it also means we all have to kind of run around a bit more," Lorde mused to British magazine Stylist.
Lorde, 17, also attributes the fact that Twitter has been around all of her teenage life as one of the reasons she finds it such a powerful tool.
“I was ten [when Twitter first appeared], so I’ve grown up with it. It’s much more normal to me than it would be for a lot of people. I understand the importance of things like Twitter and people feeling like they know you and are emotionally invested in you as an artist and as a person. It’s cool. I like being able to share things with people," she smiled.
The Royals singer has a busy schedule ahead of her this summer and will be headlining festivals and putting on shows all over the world.
While the young star isn’t a fan of press invasion, she regards it as a small price to pay for the amazing opportunities she gets to enjoy.
“It still completely bugs me out that I get to play venues that are sold out in the craziest corners of the world. I couldn’t point to that place on a map but these people know the lyrics to a song I wrote a long way away. I can’t make that normal in my head," she enthused.
“But I figure in terms of, you know, living with privacy, it’s kind of a small sacrifice.”
Copyright: Cover Media 2014
Wednesday, 14. May 2014