Beyoncé: The New Face of H&M

Beyoncé unveiled as face of H&M's summer collection...

The new face of H&M has been revealed, Beyoncé Knowles(congrats!) will be following in the footsteps of pop starlet Lana Del Rey. The Swedish brand rushed Queen B to Bahamas for a photoshoot for 2013’s H&M summer collection.

Rumours started surfacing after Beyoncé was spotted on the Caribbean island, but now it’s become official, the former Destiny’s Child member will be the new face for the Swedish fashion chain.

Famous Swedish music video director Jonas Åkerlund has directed a video sequence with the superstar. Beyoncé’s song will be called “Standing On The Sun” as opposed to Del Rey’s “Blue Velvet”.

Knowles said:__ “I’ve always liked H&M’s focus on fun, affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by four elements – fire, water, earth and wind.”__

Friday, 22. March 2013