Adele resisting tacky endorsements

Adele is reportedly resistant to becoming the face of “cheesy” beauty product endorsement campaigns, but the payout may be too large to refuse.

Adele is reportedly resistant to becoming the face of “cheesy” beauty product campaigns.

British newspaper The Sun reports that the 24-year-old Grammy Award-winning singer is currently being chased down to sign onto endorsement deals by major cosmetic companies like Estée Lauder, L’Oréal and Dior.

Apparently Adele is in conflict about whether to confirm deals with brands, as she doesn’t want to compromise her artistic integrity.

It is said that although Adele is content with her estimated net worth of £25 million, the £10 million pay cheque attached to producing some of these advertisements is too tempting to pass up.

“Adele is in big demand. She would only accept if the campaigns were to her taste and incorporate her music,” a source told the publication.

“The last thing she wants is a cheesy ad with a naff catchphrase.

“They would have to be in keeping with her personality.

“It’s going to take a lot of persuasion to get her to agree but, right now, it looks as if she’s close to signing a deal.”

In a 2011 interview, Adele made her position on endorsement deals clear.

“It’s shameful when you sell out. It depends on what kind of artist you wanna be, but I don’t want my name anywhere near another brand,” she said.

“I don’t wanna be tainted or haunted. I don’t want to be in everyone’s face.

“I’m a big music fan and get really p***ed off when it gets like that.

“I don’t want people to get like that with me.”
Copyright: Cover Media 2013

Thursday, 14. March 2013