MTV FIrst: Rihanna

Watch the premiere of Rihanna's new music video 'Diamonds'

Diamonds” is the first single off EMA nominee Rihanna’s upcoming seventh studio album Unapologetic. We’re premiering the video for you on the morning of Friday, November 9th at 00:55. You will be able to watch it first, right here at MTV.

You can watch our behind the scenes footage from the music video above. The big question is, will “Diamonds” be a super hit? Decide for yourself tonight at 00:55.

Thursday, 08. November 2012

  • Rihanna: 'Diamonds'

    Rihanna: 'Diamonds'

  • Diamonds: Behind the Scenes

    Diamonds: Behind the Scenes