Lana Del Rey is the new face of H&M

The singer is the new face of the famous Swedish retailers autumn campaign.

Rumors has been circulating the web for weeks, but now H&M has confirmed via Twitter that their new autumn campaign will feature a collaboration with Lana Del Ray.

The singer will also record her own spin on the classic “Blue Velvet” by Bobby Vinton for H&M. We are so curious and can not wait to go shopping. How about you?

Wednesday, 18. July 2012