Florence Welch's dream director

Florence Welch says having David LaChapelle direct her new video was a dream come true.

The Florence + The Machine singer is a lifelong fan of the acclaimed artist, director and photographer and had ’’fantasised’’ from the minute she wrote ‘Spectrum’ that he would work with her on the promotional film to accompany the track.

Florence – who appears in the video as an Egyptian queen presiding over a troupe of ballerinas – said: ‘’It was a complete dream to work with David LaChapelle. I collected his books as a teenager, and I fantasised that he would direct the video for ’Spectrum’ from the moment the song was written.
 I still cant believe it actually happened, 
and I’m completely overjoyed that he felt such a connection with the song.’’

The admiration is mutual as David – who co-directed the video with John Byrne – hailed the track as a ‘’modern classic’’ that allowed him to create a visual spectacular.

He said: ’’It’s a beautiful song that really touched me and inspired me to create imagery that matches its power. ‘Spectrum’ is free of scepticism, irony, and the coldness one finds in a lot of contemporary popular music. It’s the opposite – full of light, positivity and authentic joy. I hope that I can do justice to this moving modern classic.’’

The video for ‘Spectrum’ is available to view at

http://www.youtube.com/watch?v=iC-_lVzdiFE&feature=youtu.be. The ‘Spectrum’/ ‘Breaking Down’ EP is released on 8 July.

Copyright: Bang Showbiz 2012

Thursday, 31. May 2012